Product Launch ·
Campaign.
Your launch happens once. Every dollar OXYGEN THE CONVENTION put into their strategy campaign came back four times over. That's what the right content does inside a tight window.
Built for brands with a launch, a drop, or an event coming up. We build the whole moment. The hero video. The shorter cuts. The still images. Two weeks of running the actual ads. The launch keeps building instead of dying on Tuesday.
From One Ad Campaign · OXYGEN THE CONVENTION
The Problem.
A launch is a moment. Moments don't get repeated.
Most brands burn their launch on rushed content shot the week before. They run ads for 24 hours, the system doesn't have time to learn who's buying, and by Tuesday the whole thing is dead. The product loses momentum in week one and never gets it back.
The window to make a launch land is tight. The content has to be ready before launch day. The ads have to ramp the right way. Your social pages need to support the moment for the first 14 days while everyone figures out who's buying.
The NTR Difference.
Most agencies treat a launch like any other shoot. One video. A few photos. Hand it off. Wish you luck.
We treat a launch the way a film team treats opening weekend. Every choice planned around the moment. Every backup ready. Every version in the can before the first ad runs.
Our team thinks like artists with their name on the project. The Not To Rest mindset, locked in for the four weeks before your launch and the two weeks after. We finish when the launch has actually moved. Not when the files are delivered.
How We Do It.
The Hero Video.
Built For The Moment.
Concept, script, shoot, and edit. One headline piece built to carry the whole launch.
Four Shorter
Cuts For Ads.
Different opening lines tested against each other. Different lengths for different placements. Built for the platforms you're running on.
Six Still
Images.
Swipeable post sets and single images. Different angles. Different audiences. Built for the feed.
14 Days Of Us
Running The Ads.
We don't hand you the files and walk away. We run the budget for the critical first 14 days. Spend reallocated daily. Content swapped based on what's climbing.
A Launch-Week
Social Plan.
Daily posts on your pages during the first seven days, mapped out in advance. Comments handled. Conversations started.
OXYGEN THE CONVENTION ·
The Full Funnel.
What six months of OXYGEN THE CONVENTION launches with NTR actually drove. Below is the real funnel from paid ads to organic reach to website outcomes. Three sources of data, one launch story.
What The Spend Did.
What The Feed Did.
What Hit The Site.
91% Of The Views Were Organic.
OXYGEN THE CONVENTION spent on ads. The ads worked. But the bulk of the 2.76M total views came from organic content the team made and posted around the launch. That's the lever a launch needs. A loud paid moment supported by the feed you've already built.
Organic Carried The Launch.
The Launches.
A few of the launches we've shipped. Each one built around a single moment and a clear plan to make it land.
Product Launch.
4.15x return on ad spend on OXYGEN THE CONVENTION's launch window. 1.1M views on Bad Hambres' launch video. Same playbook, applied to your moment.
Built for brands with a launch, drop, or event in the next 60 to 90 days. We build the hero video, the shorter cuts, the still images, the launch-week social plan, and we run the ads for the critical first 14 days.
- 011 hero campaign video (60 to 90 seconds)
- 024 shorter cuts built for ads
- 036 still images (single posts and swipeable sets)
- 04A launch-week social plan, posts mapped in advance
- 0514 days of us actually running the ads
- 06A pre-launch testing plan
- 07A post-launch write-up of what worked
The Right Fit.
- Brands with a launch date in the next 60 to 90 days
- Founders who want one team handling the whole moment
- Brands that understand a launch is a 14-day campaign, not a one-day post
The Wrong Fit.
- Brands without a clear launch date
- Anyone looking for everyday content (Creative Production Sprint instead)
- Brands not ready to commit at least $5K to running the ads during the launch
What's Included In The $7,500?
The whole creative side. Concept, hero video, shorter cuts, still images, the social plan, and 14 days of us running the ads. Your ad budget is separate.
How Much Should I Budget For The Actual Ads During The Launch?
Minimum $5K across the 14 days. $10K to $20K gives the system enough room to find your buyers. We'll recommend a number based on your goals on the first call.
How Fast Can You Start?
4 to 6 weeks from signing. If your launch is sooner than that, tell us. We can sometimes move faster with a 25% rush charge.
Can The Launch Roll Into A Monthly Partnership After?
Yes. Most launch clients move into the Growth ad partnership or the social partnership after the moment is over. The launch fee gets credited toward your first month if you sign within 30 days.
Build A Launch That Keeps Going.
Tell us your launch date and your product. We'll map the campaign on a 30-minute call. No pitch deck. No pressure.
NOT TO REST STUDIOS
NOT TO REST STUDIOS
- Choosing a selection results in a full page refresh.
- Opens in a new window.