00Retainer · Paid Advertising

Paid Ads ·
Starter Tier.

Most brands new to ads spend 40 cents of every dollar on videos nobody buys from. We fix the videos first. Then we run the ads.

Built for brands new to running ads, or running them on their own without a team. You stop testing on your own dime. We make the videos. We place the ads. We tell you every Monday what actually moved revenue.

183K+
Views Generated
4.15x
Return On Ad Spend
1,691
Link Clicks

From One Campaign · OXYGEN The Convention

The Problem.

You're running ads. The money is going out. You can't tell what's coming back.

Maybe you boosted a few posts. Maybe a friend who "knows this stuff" set it up for you. You log into the screen, you see numbers move around, and you have no idea which one tells you if your business is winning.

Every month running like this is a month you pay for lessons we already paid for.

The NTR Difference.

Most agencies at this stage hand you someone whose only job is pressing buttons in the ad screen. They don't make the videos. They take whatever you give them and turn the volume up.

The volume is not the problem. The video is.

Our team thinks like artists who can't shut their brain off. The line that lands at 2 AM in the edit bay. The way a brand shows up in three seconds. The angle nobody else saw in the brief. We work like we're Not To Rest until the work is done right.

Whether you're starting at $3K a month or running at $14K, the work gets the same care. For the businesses and artists ready for authentic innovation.

How We Do It.

01 — Content

Videos Built
For Ads.

We write the lines. We shoot the variants. We edit each one for the exact spot it's going to play. No tired brand photos with text slapped on top.

02 — Test

Test. Cut.
Grow.

Every video lives or dies on what it actually does. We don't let a flat one sit there for three weeks while you wonder where the budget went.

03 — Reporting

A Monday
Recap.

You see what worked the week before. Not at the end of the month when it's too late to do anything about it.

04 — Cadence

Monthly
Strategy Call.

One call a month with the lead on your account. Where the budget went. What we learned. What we're trying next.

Our Results.

For one client campaign they received:

9%
Click-through rate on one client's lead-gen account. Meta industry average sits at 0.9%.
$0.14
Average cost per click on the same account. Industry runs $1.50 to $3.
117K+
Unique people reached on the same campaign window.
4.15x
Return on ad spend on a separate client's strategy campaign.
14d
From signing to your first ad going live.
155K+
Total engagements driven across active client ad accounts.
Campaign · Strategy
OXYGEN The Convention 4.15x return on ad spend. Shot And Edited By Xavier Luciano In Collaboration With Not To Rest Studios
"

We are extremely happy with the results and the professionalism Not To Rest brought to the table. Engagement, traffic, and inquiries grew at faster than anticipated rates. It's been a pleasure working with them.

— Global Security Group
Ad Results · GSG Lead-Gen
What We Drove For Them
117K+ Unique people reached on Meta.
9% Click-through rate. Industry average sits at 0.9%.
$0.14 Average cost per click. Industry runs $1.50 to $3.
Creative · Top Performer
Top-Performing Ad One of the videos that drove the numbers above for OXYGEN The Convention. Shot And Edited By Xavier Luciano In Collaboration With Not To Rest Studios
Entry Tier
Retainer · Monthly

Paid Ads · Starter.

9% click-through rate on a client account. Roughly 10x the Meta industry average. We've already paid for the lessons. You skip them.

For brands spending $3K to $15K a month on ads. Built for founders who want the ads handled but don't have a head of marketing yet. We make 15 videos a month and run the ads against them. You see what worked every Monday.

Investment
$3,000/ month
Plus 10% Of Monthly Ad Spend
Book A Discovery Call →
What You Get
  • 01Full account management across Meta and TikTok
  • 0215 ad videos and images produced every month
  • 03Weekly performance review and Monday recap
  • 04Monthly strategy call with the lead
  • 05Pixel and tracking setup verified
  • 06Audience research and refinement
Built For

The Right Fit.

  • Brands spending $3K to $15K a month on ads
  • Founders who want ads handled without a head of marketing
  • Owners who tried boosting posts and want a real engine
Not For

The Wrong Fit.

  • Brands not ready to commit at least $3K a month on ad budget
  • Anyone looking for someone to just press the boost button
  • Brands not willing to let our team own the ad direction

Why Do You Charge A Percentage Of The Ad Budget On Top Of The Monthly Fee?

The percentage matches the work. A brand spending $5K a month needs less than one spending $14K. The flat fee covers our team. The percentage covers the actual amount we're making.

What's The Minimum I Should Be Ready To Spend On Ads?

$3K a month. Below that, the ad system doesn't see enough sales to tell what's working. If you're under that number, we'll point you to the Creative Production Sprint instead.

Book A 30-Minute Call.

We'll open your account live and tell you exactly what we'd change in the first 30 days. No pitch deck. No pressure.